Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Matt Aslett's Analyst Perspectives

        Despite a focus on being data-driven, many organizations find that data and analytics projects fail to deliver on expectations. These initiatives can underwhelm for many reasons, because success requires a delicate balance of people, processes, information and technology. Small deviations from perfection in any of those factors can send projects off the rails.

        Read More

        Topics: Analytics, Business Intelligence, Data Management, Data, Digital Technology, data operations, AI & Machine Learning

        The data platforms market has traditionally been divided between products specifically designed to support operational or analytic workloads, with other market segments having emerged in recent years for data platforms targeted specifically at data science and machine learning (ML), as well as real-time analytics. More recently, we have seen vendor strategies evolving to provide a more consolidated approach, with data platforms designed to address a combination of analytics and data science, as...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data, Digital Technology, AI & Machine Learning, Analytics & Data, analytic data platforms, Operational Data Platforms

        The recent publication of our Value Index research highlights the impact of intelligent applications on the operational data platforms sector. While we continue to believe that, for most use cases, there is a clear, functional requirement for either analytic or operational data platforms, recent growth in the development of intelligent applications infused with the results of analytic processes, such as personalization and artificial intelligence (AI)-driven recommendations, has increasing...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data, Digital Technology, Analytics & Data, analytic data platforms, Operational Data Platforms

        I have previously written about growing interest in the data lakehouse as one of the design patterns for delivering hydroanalytics analysis of data in a data lake. Many organizations have invested in data lakes as a relatively inexpensive way of storing large volumes of data from multiple enterprise applications and workloads, especially semi- and unstructured data that is unsuitable for storing and processing in a data warehouse. However, early data lake projects lacked structured data...

        Read More

        Topics: Business Intelligence, Data Governance, Data Management, Data, AI & Machine Learning, Streaming Data & Events, analytic data platforms

        Ventana Research’s Data Lakes Dynamics Insights research illustrates that while data lakes are fulfilling their promise of enabling organizations to economically store and process large volumes of raw data, data lake environments continue to evolve. Data lakes were initially based primarily on Apache Hadoop deployed on-premises but are now increasingly based on cloud object storage. Adopters are also shifting from data lakes based on homegrown scripts and code to open standards and open...

        Read More

        Topics: Business Intelligence, Cloud Computing, Data Governance, Data Management, Data, data operations, AI & Machine Learning, Analytics & Data, analytic data platforms, Operational Data Platforms

        Earlier this year I described the growing use-cases for hybrid data processing. Although it is anticipated that the majority of database workloads will continue to be served by specialist data platforms targeting operational and analytic workloads respectively, there is increased demand for intelligent operational applications infused with the results of analytic processes, such as personalization and artificial intelligence-driven recommendations. There are multiple data platform approaches to...

        Read More

        Topics: Business Intelligence, Cloud Computing, Data, AI & Machine Learning, Streaming Data & Events, analytic data platforms, Operational Data Platforms

        I recently explained how emerging application requirements were expanding the range of use cases for NoSQL databases, increasing adoption based on the availability of enhanced functionality. These intelligent applications require a close relationship between operational data platforms and the output of data science and machine learning projects. This ensures that machine learning and predictive analytics initiatives are not only developed and trained based on the relationships inherent in...

        Read More

        Topics: Business Intelligence, Data, AI & Machine Learning, analytic data platforms, Operational Data Platforms

        When joining Ventana Research, I noted that the need to be more data-driven has become a mantra among large and small organizations alike. Data-driven organizations stand to gain competitive advantage, responding faster to worker and customer demands for more innovative, data-rich applications and personalized experiences. Being data-driven is clearly something to aspire to. However, it is also a somewhat vague concept without clear definition. We know data-driven organizations when we see them...

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Data Governance, Data Integration, Data, Digital Technology, natural language processing, data lakes, data operations, Streaming Analytics, AI & Machine Learning, digital business, data platforms, Analytics & Data, Streaming Data & Events

        I previously explained how the data lakehouse is one of two primary approaches being adopted to deliver what I have called a hydroanalytic data platform. Hydroanalytics involves the combination of data warehouse and data lake functionality to enable and accelerate analysis of data in cloud storage services. The term data lakehouse has been rapidly adopted by several vendors in recent years to describe an environment in which data warehousing functionality is integrated into the data lake...

        Read More

        Topics: Analytics, Business Intelligence, Data, data lakes, data platforms

        As I recently described, it is anticipated that the majority of database workloads will continue to be served by specialist data platforms targeting operational and analytic workloads, albeit with growing demand for hybrid data processing use-cases and functionality. Specialist operational and analytic data platforms have historically been the since preferred option, but there have always been general-purpose databases that could be used for both analytic and operational workloads, with tuning...

        Read More

        Topics: Analytics, Business Intelligence, Cloud Computing, Data, Digital Technology, data platforms, Analytics & Data
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Our Analysts

        Subscribe to Email Updates



        Analyst Perspectives Archive

        See All