Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        Matt Aslett's Analyst Perspectives

        As I explained in our recent Buyers Guide for Data Platforms, the popularization of generative artificial intelligence (GenAI) has had a significant impact on the requirements for data platforms in the last 18 months. While there is an ongoing need for data platforms to support data warehousing workloads involving analytic reports and dashboards, there is increasing demand for analytic data platform providers to add dedicated functionality for data engineering, including the development,...

        Read More

        Topics: Analytics, natural language processing, AI & Machine Learning, Data Platforms, Generative AI, Model Building and Large Language Models, Machine Learning Operations

        Enterprises face a bewildering level of choice in relation to data platforms, as evidenced by the number of software providers and products assessed in our recent Data Platforms Buyers Guide. There are numerous data platform providers and products to choose from, but also a diverse array of functional and architectural options. Is the workload primarily operational or analytic? Will it be deployed on-premises or in the cloud? Should it be distributed or centralized? Data warehouse or data...

        Read More

        Topics: AI & Machine Learning, Data Platforms, Data Intelligence, Analytics and Data

        I have written on multiple occasions about the increasing proportion of enterprises embracing the processing of streaming data and events alongside traditional batch-based data processing. I assert that, by 2026, more than three-quarters of enterprises’ standard information architectures will include streaming data and event processing, allowing enterprises to be more responsive and provide better customer experiences.

        Read More

        Topics: AI & Machine Learning, Data Platforms, Analytics & Data, Streaming Data & Events

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well software providers’ offerings meet buyers’ requirements. The Data Platforms Ventana Research Buyers Guide is the distillation of a year of market and product research by ISG and Ventana Research.

        Read More

        Topics: Data Platforms, Analytics & Data, analytic data platforms, Operational Data Platforms

        The emergence of generative artificial intelligence (GenAI) has significant implications at all levels of the technology stack, not least analytics and data products, which serve to support the development, training and deployment of GenAI models, and also stand to benefit from the advances in automation enabled by GenAI. The intersection of analytics and data and GenAI was a significant focus of the recent Google Cloud Next ’24 event. My colleague David Menninger has already outlined the key...

        Read More

        Topics: Analytics, natural language processing, AI & Machine Learning, Data Platforms, Analytics & Data, Generative AI

        I previously wrote about the potential for rapid adoption of the data lakehouse concept as enterprises combined the benefits of data lakes based on low-cost cloud object storage with the structured data processing functionality normally associated with data warehousing. By layering support for table formats, metadata management and transactional updates and deletes as well as query engine and data orchestration functionality on top of low-cost storage of both structured and unstructured data,...

        Read More

        Topics: Analytics, Data Platforms, Analytics & Data

        I recently wrote about the development, testing and deployment of data pipelines as a fundamental accelerator of data-driven strategies. As I explained in the 2023 Data Orchestration Buyers Guide, today’s analytics environments require agile data pipelines that can traverse multiple data-processing locations and evolve with business needs.

        Read More

        Topics: Analytics, data operations, AI & Machine Learning, Data Platforms, Analytics & Data, Generative AI, Data Intelligence

        I wrote recently about the role that data intelligence has in enabling enterprises to facilitate data democratization and the delivery of data as a product. Data intelligence provides a holistic view of how, when, and why data is produced and consumed across an enterprise, and by whom. This information can be used by data teams toensure business users and data analysts are provided with self-service access to data that is pertinent to their roles and requirements. Delivering data as a product...

        Read More

        Topics: Analytics, Data Ops, data operations, AI & Machine Learning, Data Platforms, Analytics & Data, GenAI, Data Intelligence

        The development, testing and deployment of data pipelines is a fundamental accelerator of data-driven strategies, enabling enterprises to extract data from the operational applications and data platforms designed to run the business and load, integrate and transform it into the analytic data platforms and tools used to analyze the business. As I explained in our recent Data Pipelines Buyers Guide, data pipelines are essential to generating intelligence from data. Healthy data pipelines are...

        Read More

        Topics: Analytics, AI, data operations, AI & Machine Learning, Data Platforms, Analytics & Data, Data Intelligence

        Cloud computing has had an enormous impact on the analytics and data industry in recent decades, with the on-demand provisioning of computational resources providing new opportunities for enterprises to lower costs and increase efficiency. Two-thirds of participants in Ventana Research’s Data Lakes Dynamic Insightsresearch are using a cloud-based environment as the primary data platform for analytics. 

        Read More

        Topics: Analytics, AI, AI & Machine Learning, Data Platforms, Analytics & Data, Generative AI, Data Intelligence
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates



        Analyst Perspectives Archive

        See All