I recently described how the data platforms landscape will remain divided between analytic and operational workloads for the foreseeable future. Analytic data platforms are designed to store, manage, process and analyze data, enabling organizations to maximize data to operate with greater efficiency, while operational data platforms are designed to store, manage and process data to support worker-, customer- and partner-facing operational applications. At the same time, however, we see increased demand for intelligent applications infused with the results of analytic processes, such as personalization and artificial intelligence-driven recommendations. The need for real-time interactivity means that these applications cannot be served by traditional processes that rely on the batch extraction, transformation and loading of data from operational data platforms into analytic data platforms for analysis. Instead, they rely on analysis of data in the operational data platform itself via hybrid data processing capabilities to accelerate worker decision-making or improve customer experience.