Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
Services for Technology Vendors
We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.
I have recently written about the importance of healthy data pipelines to ensure data is integrated and processed in the sequence required to generate business intelligence, and the need for data pipelines to be agile in the context of real-time data processing requirements. Data engineers, who are responsible for monitoring, managing and maintaining data pipelines, are under increasing pressure to deliver high-performance and flexible data integration and processing pipelines that are capable of handling the rising volume and frequency of data. Automation is a potential solution to this challenge, and several vendors, such as Ascend.io, have emerged in recent years to reduce the manual effort involved in data engineering.
Ascend.io was founded in 2015 to take the drudgery out data engineering through automation. The resulting Ascend Data Automation Cloud delivers a single platform for data ingestion, transformation, orchestration, observability and delivery, with a declarative approach to data pipeline creation and management. The Ascend Data Automation Cloud can be deployed to Amazon Web Services, Microsoft Azure and Google Cloud Platform, and is available as a hosted service or deployed in a customer’s existing, self-managed cloud account. The overall goal is to improve the productivity of data engineers. This is achieved by providing an interface to develop, test and productionize data pipelines in coordination with continuous integration and continuous delivery development processes as part of a DataOps approach to data management.
DataOps encompasses automated data monitoring and the continuous delivery of data into operational and analytical processes, and is being rapidly adopted to deliver more agile data integration and preparation. I assert that through 2025, awareness of DataOps will continue to increase as organizations adapt data integration and engineering processes to meet the growing need for continuous and automated data ingestion, transformation and delivery. Ascend.io has attracted customers such as electric vehicle charging company Be Power, men’s grooming company Harry’s, workplace furnishings firm HNI, beauty product provider Mayvenn and newspaper publisher New York Post. The company has also attracted the attention of investors, and in April 2022 announced a $31 million series B funding round led by Tiger Global with Shasta Ventures and Accel. Ascend.io will use the latest funding round to accelerate its go-to-market capabilities and fund geographic expansion. The financing will also fund the further development of the Ascend Data Automation Cloud with a specific focus on data pipeline automation across multi-cloud data mesh environments.
Data pipelines are used to transport and transform data to support data processing and analytics requirements. Traditionally the transportation of data between operational data platforms and analytic data platforms has been via batch data management processes. However, data-driven organizations are increasingly treating the steps involved in extracting, integrating, aggregating, preparing, transforming and loading data as a continual process, with data pipelines used to enable the flow of information through the organization, increasingly scheduled, automated and orchestrated by data engineers without the need for constant manual intervention. I assert that by 2024, 6 in ten organizations will adopt data engineering processes that span data integration, transformation and preparation, producing repeatable data pipelines that create more agile information architectures.
Ascend.io’s Data Automation Cloud is primarily targeted at data engineers and is designed to enable them to define dataflows using SQL, Scala, Python or Java. These dataflows are directed acyclic graphs that specify data source(s), Apache Spark-based transformations and outputs for the transformed data (such as a data warehouse, data lake or analytics tool).
Ascend Data Automation Cloud addresses five key areas of functionality: data ingestion, transformation, orchestration, observability and delivery.
Ascend.io has a relatively low profile and could expand on nascent attempts to articulate the broader value of Ascend Data Automation Cloud to improve agility and accelerate the delivery of business value for data-driven organizations and departments. While automation is a key aspect of the offering, there may be the potential to add further value using machine learning. The company has, however, assembled a broad and deep portfolio of capabilities to address the requirements data engineers have in relation to managing and automating data pipelines, and I recommend that organizations evaluate Ascend.io and the Ascend Data Automation Cloud when exploring opportunities to improve data agility through automation and orchestration.
Regards,
Matt Aslett
Matt Aslett leads the software research and advisory for Analytics and Data at ISG Software Research, covering software that improves the utilization and value of information. His focus areas of expertise and market coverage include analytics, data intelligence, data operations, data platforms, and streaming and events.
Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business,
Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com